FaceLube - Anti-Aging Cream for Masculine Men Only

www.facelube.com

Men - It's time to put your face on a maintenance schedule.  Masculine men only need apply.

High Performance, for the Man's Man, Fully Loaded, Super-Charged, State-of-the-Art Anti-Aging Technologies.

--- FaceLube


Now, you have to realize that I'm not one to make fun of people.  I like to laugh with them, but not at them.

I have an interest in the whole topic that surrounds "aging well".  I am very familiar with anti-aging marketing, which plays on our fears of becoming "hideous" (said with sarcasm) with those awful-looking wrinkles, spots and sags.  All of the marketing I have seen for anti-aging creams is geared towards women.  There are millions (I am guessing) of creams, lotions, serums, fillers, and other products and procedures out there that can apparently "reverse the signs of aging" (ya, right).  Any anti-aging marketing that is geared towards men usually has to do with hair - or lack of it.  Men seem to age gracefully, with or without wrinkles.  If they have hair, and it goes grey, they are considered "distinguished". There is an obvious bias here.

I decided to search online to see if there were any anti-aging creams geared towards men.  Much to my amusement, I came across a product called, "FaceLube".  I took a look around the website, and saw that you can buy a set of three products for $24.50.  I thought to myself, "Well, that seems reasonable.  I know that Proactiv can sell three products about that size for the same price."  I continued to watch videos and suddenly thought, "This is such a silly marketing ploy.  Playing on the fears that his ex-girlfriend has a younger man.  Comparing his poorly maintained face to a "clunker".  Comparing a man's lack of attention to his face, much like neglecting to look after his car".  References to manly men, music like country, hip hop and rock 'n roll and manly-coloured packaging are supposedly geared to attracting a man's attention. 

Wait!  On second-look, the price wasn't $24.50, it was $245.00!!

Wow! 

There were other types and "models" that cost less, but pricey overall.

It's interesting to see how the creators were able to turn a somewhat feminine skin-care product into a masculine one by comparing it to cars, machines, lubrications, technology.  The packaging looks like a plastic bottle of oil for goodness sakes!   

I did a very informal survey of my male friends (most middle-aged), and I had asked them if they had ever seen or heard of FaceLube, and what they thought of it.  I asked if they would use a product like this.  I sent them a link to the video that can be found on Youtube.  You can see it here:



Click on the arrow above to see the video called, FaceLube Ultra Masculine Skin Care for Men - Girlfriend vs Your Ex, or go to this link:  http://youtu.be/z7umFaermwU

All of the men that I had surveyed told me that they had never seen or heard of this product, never used a product like this, and didn't know anyone else that would use this. 

Interesting to see what kind of marketing FaceLube uses to attract men.  Not sure how their business is doing, but with high prices like that, they probably cater to a higher-income crowd.

Check out the official FaceLube website here, www.facelube.com  for a Model Overview, a Virtual Test Drive and more.

I found another website that sells anti-aging products for men, called TwinLuxe - http://www.twinluxe.com.   Their marketing campaign is claims to be the finest grooming products for the modern man.  Decide for yourself if these products are for you.

Happy aging!

Angela G. Gentile

Keeping Chivalry Alive

Photo by Angela Gentile

Something happened to me in a matter of 24 hours that left such an impression on me and made me think a lot about chivalry and how things have changed over the years.

One day, I received a message on my phone from a 77-year-old client of mine.  In his message, he told me that he wanted to cancel the request for a meeting with the psychologist.  He explained that, “Having talked to you was a great help to me and I think you’re terrific, Angela”.  I was impressed by his kind, polite words.  The very same day, I assessed another client who was 84-years-old.  He had Alzheimer’s type dementia, and his speech was unintelligle.  I sensed his gentle nature, and as I was leaving, I held out my hand to shake his, and he gently took my hand in his, and brought it up to his mouth and gave me a light kiss on the back of my hand.  I was touched by his kindness.  Although he was unable to say thank you, he used this time-honoured gesture to say thanks.  As I was leaving the building an elderly man (in his 80’s I guess), was also leaving at the same time.  I struck up a light conversation about the weather with him as we were walking out together to the parking lot.  As I opened my trunk to put my briefcase into it, I wished him a nice day.  He replied, “Nice car”. 

What I learned from these three older men, that chivalry is not dead.  Chivalry may have been beaten down a bit but the older generation is still going strong. 

That very same day, as I was driving home, I was stopped at an intersection, and my window was open slightly.  There were two white vans in line to my right, both ready to turn right onto the busy highway.  All of a sudden, I heard a gruff male voice, shouting, “What are you waiting for, Asshole?”  I looked back to see who was shouting such angry vulgarities, and it was a very unhappy looking middle-aged man.  This set me back a bit.  After having such positive experiences with the three other men that same day, it made me wonder why is there such a big difference in the way the older men are versus the middle-aged man. 

Is it that the older men have lived in a time when women appreciated being treated nicely?  When men lived with grace and tolerance?  Are the mature men of today that angry?  Will these mid-lifers remain angry and intolerant as they age?  Where are the social graces?  He had no clue who was driving that van.  Maybe it was a woman?

What about our sons?  Are we raising our sons to be polite?  Are we encouraging them to hold doors open for women?  Are we having these discussions with our daughters?  I think all the rules are changing.  Women want equality, but they also want to be treated with respect.  I think most of us women secretly like and appreciate chivalrous behaviour from our men.  I know I really appreciate it when I make a home visit and the man of the house takes my coat, hangs it up and when I am leaving, actually helps me put it on.  That is so sweet.  I don’t expect my husband to open the car door for me, but it would be nice.  Helping me with my heavy bags is also a very chivalrous kind of gesture, and it’s much appreciated.

Ladies, the next time a man opens a door for you and lets you go first, smile, say “Thank you” and remember that chivalry is not dead, yet.  These men may learn to age gracefully and keep chivalry alive, for it is very charming and makes women feel treasured. 

Have a great day!

~ Angela Gentile