Thursday, August 16, 2012

FaceLube - Anti-Aging Cream for Masculine Men Only
Men - It's time to put your face on a maintenance schedule.  Masculine men only need apply.

High Performance, for the Man's Man, Fully Loaded, Super-Charged, State-of-the-Art Anti-Aging Technologies.

--- FaceLube

Now, you have to realize that I'm not one to make fun of people.  I like to laugh with them, but not at them.

I have an interest in the whole topic that surrounds "aging well".  I am very familiar with anti-aging marketing, which plays on our fears of becoming "hideous" (said with sarcasm) with those awful-looking wrinkles, spots and sags.  All of the marketing I have seen for anti-aging creams is geared towards women.  There are millions (I am guessing) of creams, lotions, serums, fillers, and other products and procedures out there that can apparently "reverse the signs of aging" (ya, right).  Any anti-aging marketing that is geared towards men usually has to do with hair - or lack of it.  Men seem to age gracefully, with or without wrinkles.  If they have hair, and it goes grey, they are considered "distinguished". There is an obvious bias here.

I decided to search online to see if there were any anti-aging creams geared towards men.  Much to my amusement, I came across a product called, "FaceLube".  I took a look around the website, and saw that you can buy a set of three products for $24.50.  I thought to myself, "Well, that seems reasonable.  I know that Proactiv can sell three products about that size for the same price."  I continued to watch videos and suddenly thought, "This is such a silly marketing ploy.  Playing on the fears that his ex-girlfriend has a younger man.  Comparing his poorly maintained face to a "clunker".  Comparing a man's lack of attention to his face, much like neglecting to look after his car".  References to manly men, music like country, hip hop and rock 'n roll and manly-coloured packaging are supposedly geared to attracting a man's attention. 

Wait!  On second-look, the price wasn't $24.50, it was $245.00!!


There were other types and "models" that cost less, but pricey overall.

It's interesting to see how the creators were able to turn a somewhat feminine skin-care product into a masculine one by comparing it to cars, machines, lubrications, technology.  The packaging looks like a plastic bottle of oil for goodness sakes!   

I did a very informal survey of my male friends (most middle-aged), and I had asked them if they had ever seen or heard of FaceLube, and what they thought of it.  I asked if they would use a product like this.  I sent them a link to the video that can be found on Youtube.  You can see it here:

Click on the arrow above to see the video called, FaceLube Ultra Masculine Skin Care for Men - Girlfriend vs Your Ex, or go to this link:

All of the men that I had surveyed told me that they had never seen or heard of this product, never used a product like this, and didn't know anyone else that would use this. 

Interesting to see what kind of marketing FaceLube uses to attract men.  Not sure how their business is doing, but with high prices like that, they probably cater to a higher-income crowd.

Check out the official FaceLube website here,  for a Model Overview, a Virtual Test Drive and more.

I found another website that sells anti-aging products for men, called TwinLuxe -   Their marketing campaign is claims to be the finest grooming products for the modern man.  Decide for yourself if these products are for you.

Happy aging!

Angela G. Gentile


Anonymous said...

Hi Angela,

Came across your blog by chance. A very refreshing and candid look at aging. Keep up the great work!


P.S. you yourself have lived by your words, as you have aged gracefully over the years since your years in F.F.

Angela Gentile said...

Thanks for the compliment and thanks for reading!

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